Technical SEO
Crawling, indexation, canonicalization, XML sitemaps, robots.txt and Core Web Vitals diagnostics for large e-commerce sites.
Brands I've worked with
What I do
Search, content & the craft in between
Content SEO
Keyword research, site architecture and content strategy, prioritized with data from analytics and Search Console.
Writing & copywriting
Researched, search-optimized articles on technology, education and music, in voices from buyer's guide to backstage casual.
UX writing & content design
Clear microcopy built on semantic, accessible HTML that serves people and crawlers alike.
Selected articles
My writing work
Cat5 vs. Cat6 Ethernet Cables
Learn the differences between Cat5, Cat5e, Cat6 and Cat6a Ethernet cables and find the best type of Ethernet cable for your needs. I did the writing, research, SEO research and built the article.
Laptop vs. Desktop: Pros and Cons
This article breaks down the pros and cons of laptops vs. desktops so you can make an informed decision on which is best for you. Used generative AI to outline. I wrote the content and did the SEO research.
CPU vs. RAM
Keep reading to learn more about how both components work and what their specifications can mean for overall performance. I wrote the content, did the SEO research, and built the article.
M.2 vs. NVMe vs. 2.5" vs. U.2 SSDs
This article breaks down the primary types of SSDs. I wrote the content, did the SEO research, and built the article.
Desktop PC vs. All-in-One Computers
Debating between buying an all-in-one vs. a desktop computer? Read this comprehensive guide. I wrote the content, did the SEO research, and built the article.
Top 10 Pros and Cons of Chromebooks
Be aware of the pros and cons of Chromebooks before you make your purchase. I wrote the content, did the SEO research, and built the article.
5 Questions to Ask When Buying Uninterruptible Power Supplies
The right UPS can keep the work going and prevent data loss during outages. Here's what you should know before buying a UPS. I wrote this article and provided microcopy for the related infographic.
5 Answers to Common Questions About the Chip Supply Shortage
As agencies went remote in 2020, the demand for laptops and other consumer electronics skyrocketed. Here's why. I wrote and researched this article.
5 Best Bottomless Boozy Brunch Spots in NYC
Listicle-style content with a funny flair.
Getting rowdy with Dropkick Murphys
I wrote this performance preview article during college. Written in a casual voice.
A pioneer of the bass guitar
I wrote this performance preview article during college. It's about one of my bass heroes, written in a casual voice.
You can count on Electric Six
Goofy article on a goofy band I wrote in my college days.
Side projects
My dev work
Article Component
A little article component, made with a splash of ES6 vanilla JavaScript.
Roman Numeral Converter
Converts Roman numerals to Arabic numerals.
Library Project
A little app for tracking the books you've read.
Tic Tac Toe
The timeless classic. Play vs. another player or the computer.
Etch-a-Sketch
Etch-A-Sketch project from The Odin Project curriculum. Learned about CSS Grid.
Calculator
Created a basic calculator.
Software Dashboard
Created the UI for a dashboard with a combo of CSS Grid and Flexbox.
Pokémon Landing Page
A landing page I made dedicated to Pokémon Blue.
Rock, Paper, Scissors Game
A little rock, paper, scissors game I made with Bootstrap and vanilla JS.
Hello!
About me
I'm a subject matter expert and educator in search engine optimization for a Fortune 200 company and tutor community college students on the side.
I am an expert in content, technical, and AI search SEO for e-commerce websites and a student of web development (I hand-built this site with HTML, CSS, and vanilla JavaScript). I'm open to freelance and part-time work in writing or SEO. I particularly enjoy writing about technology, education, and music.
I take a product owner mentality to search engine optimization, creating product roadmaps, presenting SEO business cases, and using data-driven insights to help product owners and SEO teams alike prioritize their initiatives.
SEO skills
Tools & platforms
My personal hobbies include playing bass guitar, creative writing, web development, gardening, boxing, yoga, reading (a lot of Stephen King!), and biking.
Let's make something people can find.
Open to freelance and part-time work in SEO and writing.