Need a Chicago SEO Expert?

My name is Dusty Lawless, no kidding. I'm a content and technical SEO pro based in Chicago.

Oh, and I built this site, too. Thanks Bootstrap!

Brands I've Worked With

CDW logo
The House logo
Edtech logo
Fedtech logo
smilepolitely logo
Urbanmatter logo

My Writing Work

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CDW.com
Cat5 vs. Cat6 Ethernet Cables

Published 10/12/2021

Learn the differences between Cat5, Cat5e, Cat6 and Cat6a Ethernet cables and find the best type of Ethernet cable for your needs. I did the writing, research, SEO research and built the article.

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CDW.com
Laptop vs. Desktop: Pros and Cons

Published 7/21/2023

This article breaks down the pros and cons of laptops vs. desktops so you can make an informed decision on which is best for you. Used generative AI to outline. I wrote the content and did the SEO research.

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CDW.com
CPU vs. RAM

Published 1/06/2022

Keep reading to learn more about how both components work and what their specifications can mean for overall performance. I wrote the content, did the SEO research, and built the article.

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CDW.com
M.2 vs NVMe vs. 2.5" vs. U.2 SSDs

Published 7/21/2022

This article breaks down the primary types of SSDs. I wrote the content, did the SEO research, and built the article.

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CDW.com
Desktop PC vs. All-in-One Computers

Published 10/17/2022

Debating between buying an all-in-one vs. a desktop computer? Read this comprehensive guide. I wrote the content, did the SEO research, and built the article.

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CDW.com
Top 10 Pros and Cons of Chromebooks

Published 8/04/2022

Be aware of the pros and cons of Chromebooks before you make your purchase. I wrote the content, did the SEO research, and built the article.

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fedtechmagazine.com
5 Questions to Ask When Buying Uninterruptible Power Supplies

Published 8/30/2022

The right UPS can keep the work going and prevent data loss during outages. Here's what you should know before buying a UPS. I wrote this article and provided microcopy for the related infographic.

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fedtechmagazine.com
5 Answers to Common Questions About the Chip Supply Shortage

Published 7/27/2022

As agencies went remote in 2020, the demand for laptops and other consumer electronics skyrocketed. Here's why. I wrote and researched this article.

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Urbanmatter.com
5 Best Bottomless Boozy Brunch Spots in NYC

Published 09/28/2017

Listicle-style content with a funny flair.

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smilepolitely.com
Getting rowdy with Dropkick Murphys

Published 11/15/2012

I wrote this performance preview article during college. Written in a casual voice.

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smilepolitely.com
A pioneer of the bass guitar

Published 10/12/2012

I wrote this performance preview article during college. It's about one of my bass heroes, written in a casual voice.

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smilepolitely.com
You can count on Electric Six

Published 11/07/2012

Goofy article on a goofy band I wrote in my college days.

My Dev Work

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The Odin Project
Etch-a-Sketch

Created October 2023

Etch-A-Sketch Project from The Odin Project Curriculum. Learned about CSS Grid.

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Free Code Camp
Roman Numeral Converter

Created April 2024

Converts Roman numerals to Arabic numerals.

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The Odin Project
Library Project

Created Jan 2024

A little app for tracking the books you've read.

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The Odin Project
Pokemon Landing Page

Created Sept 2023

A landing page I made dedicated to Pokemon Blue.

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The Odin Project
Rock, Paper, Scissors Game

Created Sept 2023

A little rock, paper, scissors game I made with Bootstrap and vanilla JS.

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The Odin Project
Calculator

Created Oct 2023

Created a basic calculator.

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The Odin Project
Software dashboard

Created October 2023

Created the UI for a dashboard with a combo of CSS Grid and Flexbox.

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The Odin Project
Tic Tac Toe

Created Dec 2023

The timeless classic. Play vs. another player or the computer.

About Me

Dusty Lawless
Linkedin logo Github logo

Hello! I'm a subject matter expert and educator in search engine optimization for a Fortune 200 company and tutor community college students on the side. I am an expert in both content and technical SEO for e-commerce websites and a student of web development (I built this site as an exercise in Bootstrap and Flexbox). I'm open to freelance and part-time work in writing or SEO. I particularly enjoy writing about technology, education, and music.

My skill set includes keyword research, link building, site architecture, content writing, content strategy, canonicalization best practices, crawling/indexation/ranking issues, semantic HTML, web accessibility best practices, XML sitemaps, robots.txt, and diagnosing issues related to Core Web Vitals with Google Lighthouse, Google DevTools, PageSpeed Insights, and webpagetest.org.

I am competent in Adobe Analytics, Google Analytics, seoClarity, Moz, Google Search Console, Screaming Frog, and Google Ads. I have experience using several content management systems including Adobe Experience Manager (AEM), Wordpress, Magento, Weebly and Squarespace. I take a product owner mentality to search engine optimization, creating product roadmaps, presenting SEO business cases, and using data-driven insights to help product owners and SEO teams alike prioritize their initiatives.

My personal hobbies include playing bass guitar, creative writing, web development, gardening, boxing, yoga, reading (a lot of Stephen King!), and biking.

I just started a blog, too! Check out What Dusty Does as I talk about my profession and hobbies.